BE PART OF FAIRKNALLT

The Instagram page of Fairknallt is going to be more diverse! To achieve this, we want to present all kinds of people in their favorite sustainable outfits. Do you want to become part of the Fairknallt community? Send us 2-3 pictures of yourself in your favorite sustainable look and we will tag you and your favorite brands. In order to maintain a clear visual language, you will find a style guide attached.


STYLE GUIDE

Please send us the pictures in this size:

4:5 = 1080 x 1350 px

 1.     Picture: full body

  • make sure there is enough (day) light and the pictures have a high quality

  • choose a clean background - colorful ones are welcome

  • you should be in the center of the picture

  • don`t use an extreme filter, the pictures should look natural

  • leave enough space on top and bottom of the picture, so that your full body can be seen in the feed (1080 x 1080 px)

2.     Picture: Detail

  • Take a detail shoot of the part / pieces you like the most

3.     Picture / Video : optional

  • If you have another nice picture from the same shooting, feel free to share it too

  • If you have a short video of the outfit or of outfit details, feel free to share it too

Sustainable means your clothes are rented, swapped, vintage or from a sustainable fashion brand. Please avoid fast fashion pieces if they are bot truly vintage, old pieces from your wardrobe, rented or swapped.

Thank you so much for your support! You are now part of the Fairknallt community who inspires and support each other. Together we unlearn fast fashion and style ourselves sustainably to create a better future.

We ask for your understanding if we do not share your images/videos. In order to continue to communicate a clear visual language on our platforms, the images must comply with the graphic regulations named in this style guide.

For shooting inspiration have a look at Instagram or Pinterest.